Facebook isn’t just for scrolling memes and family updates anymore — it’s a money-making powerhouse if you know how to use it right. Whether you’re a creator, entrepreneur, or just looking to turn your time online into income, here are five smart ways to monetize Facebook, along with real examples to inspire your own journey.
1. Facebook In-Stream Ads
💡 What It Is:
If you’re creating videos on Facebook, you can earn money through In-Stream Ads. These are short ads that play before, during, or after your video content — like YouTube ads but on Facebook.
📌 Real Example:
Nas Daily, known for his 1-minute videos, utilizes In-Stream Ads to monetize his highly engaging storytelling content. With millions of views per video, even a low CPM (cost per thousand impressions) can add up to a substantial monthly income.
🚀 Tip: You need to meet Facebook’s eligibility — 10,000 Page followers and 600,000 total minutes viewed in the last 60 days.
2. Facebook Stars (Live Streams & Reels)
💡 What It Is:
Viewers can send you Stars, which are a form of digital currency. Each Star is worth $0.01, and Facebook pays you based on the number you receive during live streams or on eligible Reels.
📌 Real Example:
Gamer and content creator StoneMountain64 earns revenue during Facebook gaming streams through Stars. His community actively supports him by sending Stars in exchange for shoutouts and interactions.
🚀 Tip: Engage with your audience during live videos to encourage more Stars. Facebook even runs promotional boosts to help new creators get started.
Here is a photo screenshot, you can have an example.
3. Affiliate Marketing
💡 What It Is:
Share products or services on your Facebook Page or group and earn a commission for every sale made through your unique affiliate link.
📌 Real Example:
The Budget Mom, a personal finance influencer, uses Facebook to promote affiliate products like budget planners or online tools. She pairs content that solves problems (like how to save money) with affiliate links.
🚀 Tip: Use eye-catching images or videos and authentic personal stories to boost clicks and conversions.
4. Selling Products on Facebook Shops
💡 What It Is:
Facebook Shops lets you create an online store directly on your Page. Whether it’s physical products, digital downloads, or merch, you can reach your audience without needing a separate eCommerce site.
📌 Real Example:
Blenders Eyewear uses Facebook Shops to showcase their sunglasses directly on their brand’s Facebook page. With seamless integration, users can shop without leaving the platform.
🚀 Tip: Use Facebook Ads to drive traffic to your shop and retarget users who’ve engaged with your posts.
5. Paid Facebook Groups or Subscriptions
💡 What It Is:
You can monetize a Facebook Group by offering exclusive content, coaching, or community access through a subscription fee or one-time payment.
📌 Real Example:
Rachel Pedersen, a social media strategist, runs exclusive Facebook groups where members pay to access premium content, live trainings, and a supportive business community.
🚀 Tip: Start with a free group to build trust and engagement, then offer a paid tier with deeper value.
Summary
Whether you’re a video creator, entrepreneur, coach, or community builder, Facebook offers multiple paths to generate income. The key is consistency, providing value, and choosing the strategy that fits your strengths. Start with one method, build momentum, and scale from there.
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